In particular, in this period of social estrangement, virtual tours have become more and more popular. However, despite its growing popularity and demand, some people are still unclear about the differences between 360° and 3D virtual tours. They are both forms of virtual tours, yes, but they aren’t exactly the same.

3D Architectural industry innovators are already benefiting from virtual reality. When the pandemic hit, several real estate salespeople looked for innovative ways to demonstrate houses to their clients. VR held the answer. VR gives agents the ability to display their properties safely, among its many other advantages. Those with the foresight to notice this developing trend noticed an exponential increase in viewers during the lockdown.

A 360° virtual tour is a type of digital marketing tool that combines the real 3D images taken by many 360° cameras into one continuous image. It offers 3D images or videos of particular settings. The viewer can look around in the developed content, but they cannot move it or control anything other than the direction in which they are looking.

Related Post: What is a 360° Virtual Tour? 9 Benefits of a Virtual Tour

Differences between 3D Virtual Tours and 360° Virtual Tours

The project and property in question will have a significant impact on which virtual tour you choose to use. 3D virtual tours provide several benefits for new homes. Property developers have a clear competitive edge since they can start marketing a development months before it is really built. Off-the-plan sales assist in lowering the financial risk of the 3D project by exposing an unbuilt property to a large audience of domestic and international customers. A photo slideshow and a 360° virtual tour are extremely similar.

In this instance, the slideshow consists of 360-degree panoramas, and you may highlight certain areas in the panorama and annotate them with text, videos, photographs, or links to other websites. 360° views are included in a 3D virtual tour as well. However, they also include 3D navigation and depth, which adds to what 360° tours can give and creates a far more immersive experience. 360° tours are the easiest to create and cost the least to produce. All you have to do is post your pictures, tag them with other materials, and specify which rooms they belong to. Depending on how big your tour is, it should only take you a few minutes or hours to create one. In comparison, 3D tours need a bit more time or money to make. For instance, you can create a 3D virtual tour for free with Meta real stage. However, there is a learning curve with the 3D software. It takes some time to become comfortable with the program enough to create your first 3D tour (though after that first try, you should be able to make your next tour much faster).

However, if you want your tour to be created more quickly, you can request that our production staff develop it for you. However, you will need to pay for the service, which is more expensive than a 360° tour. And it still takes roughly 48 hours to complete the project.

3D virtual tours are significantly more adaptable. Without having to enter the actual property, tour creators can obtain information from the development team of the building to produce a depiction of the area. This technology can even be applied to properties that are still under construction, making it simpler for developers to picture the finished product.

Comparison of 360° and 3D Virtual Tours - Which to Choose?

We hope you found this article helpful. If you have any additional tips for choosing between 360° and 3D virtual tours, make sure to leave them in the comments below so you can help your fellow 3D virtual tour makers out.”